[Kelsey] Phase 4

Originally, I started with Half-Price books, your friendly place to find the oldest and newest classics for low prices!Half-Price is a good company with good values. Their mission is it be fair, promote literacy, be kind to the environment, and to remain financially viable. A good statement, with lots of good intentions. Who knew that Half-Price was about so much more than just their bargains? But Half Price needed to make a shift. A name-change and rebranding that downplayed their emphasis of affordability while raising awareness of their strong roots in the green movement, all while using playful and nostalgic aesthetics to appeal to a book-loving audience. Early Birds Phase IV