[Final Presentation] Brandon Lyon

I've rebranded the Kansas City Power and Light company. The original system was quite corporate and seemed to distance itself from it's customers. Stark white surfaces and minimal design elements created ambiguity, and had minimal personality. With my new branding system, KCP&L has been redirected, focusing on their activity in volunteer efforts around the Kansas City area. The new tagline embodies this as "Conducting Community". The Mark is comprised of the brand bird pattern, inspired by birds on powerless, that represent families and smaller subgroups that take pride in using KCP&L's service. The logotype also references the bird forms using variations of rounded and flat edged serifs. Other design system elements follow suit, using a new informal language as if speaking as a neighbor, always their to help. The imagery used throughout the system brings the viewer to the linemen's perspective, forming a bond and understanding of the lineman's job and bravery. He's almost put in a hero position. With a new contemporary and non-abstracted branding system, KCP&L would gain recognition and a far more supportive clientele throughout Kansas City.

KCP&L Final Presentation