[Joseph] phase 4

FINAL KEMPER PRESENTATION


Locally, the Kemper Museum would like to welcome visitors to a valuable community asset that presents a growing permanent collection, special exhibitions, and community outreach programs to an audience of all ages and levels of interest. The Museum strives to represent artists of diverse genders, nationalities, artistic influences, media, and ethnicity. Admission is always free and the Museum is fully accessible in order to warmly welcome visitors with special needs.

The primary objective of the Kemper Museum is to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art. Everything is centered around the art.

The brand system takes on the attributes and essence of the Kemper Museum. The Kemper is all about the art. So their identity system should as well. The brand mark is designed to work with the art as it takes on the color of any art that it promotes, and the lettering is knocked out - so the mark is well-married to the image that it sits on. The mark is energetic and versatile enough to stand alone as well.