Throughout this semester, I have been rebranding Trapp and Company. I have shortened the name to Trapp and Co. and just redesign their identity since it was not reflective of their services. I left their vision, brand essence, and mission statement the same because it is essentially what they do. Through the whole project, I tried to keep the new attributes in mind: sophistication, elegance, and contemporary. I feel as if my redesign definitely encompasses but I struggled with the application of elements. I wanted to keep things as simple as possible but at times, it seems too simple. It was just about finding that right balance on everything.
Trapp Final Presentation
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