Friday, August 24, 2012
[jessie] Food Trucks
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| banh mi |
Food trucks are probably the hippest thing happening in the food world right now. It's trendy as hell, but for good reason. When I was young, I was fortunate enough to travel frequently with my family back to the motherland of rural China. It was there that I discovered my love for authentic street food, and proceeded to eat my weight in it when sampling the streets up and down. Food trucks bring that feeling back for me. Now that I am older, I've also fallen in love with convenience and affordability, all that food trucks offer + good food. I think it's hard not to be excited when it comes to delicious food that comes to you without breaking your bank. I look forward to a side of mobile branding that isn't just about apps.
[Lillie] North Stars Volleyball Club
I want to rebrand a volleyball club because as a high schooler, I was a volleyball player who enjoyed her years of club volleyball. Because I was a past player, I have an understanding of what it means to be a part of one of these organizations and can definitely utilize my past experiences. To make things a little more interesting, I chose a club that was always on the other side of the net from me: North Stars.
Another thing that excites me about the idea of working with a sports club is that I'll have multiple audiences: players ages 9-18 (playing / not playing for North Stars), parents of those players, other family members of players, club coaches, high school coaches, college recruiters, etc. With this in mind, I want to create something that can apply to everyone, but have that special tailored piece that those who "speak volleyball" can appreciate.
Another thing that excites me about the idea of working with a sports club is that I'll have multiple audiences: players ages 9-18 (playing / not playing for North Stars), parents of those players, other family members of players, club coaches, high school coaches, college recruiters, etc. With this in mind, I want to create something that can apply to everyone, but have that special tailored piece that those who "speak volleyball" can appreciate.
[Sam] Candy & Soda Pop Shop
My plan is to focus on some teeth rotting goodness. Take you back to a simpler time where you had to ask your mother if you could eat all that good stuff.
When I was a kid, my elementary school took a field trip to Bloom's Candy and Soda Pop Shop in downtown Carrollton. I'm not sure how old it is, but it's been there for quite some time and still exists today. Nowadays most of their customers are adults. I like to believe it's not about the candy, but about remembering the past and being a kid again, that's what interest me.
[mckenzie] redesign idea
I want to create a hypothetical tea house. A tea house based on traditional (possibly British) ideas and qualities. However, I want the esthetic to be modern and remove all of the frills and flowers that are the usual for a traditional tea house.
[matthew j] meat market
I am going to generate a speculative meat market. I would like to create a place where the patrons can build a lasting relationship based on consistency and overall experience with their meat purchasing extravaganza.
[The Jumper] says Restaurant
Since I have been working in restaurants since I was seventeen and I know I eventually want to open my own, I am going to brand a speculative sit-down urban American style deli that specializes in high quality deli goods, wet salads, made to order sandwiches, cold cuts, alcoholic drinks, breakfast and fresh breads. Also soup. Don't forget soup.
Many organisms, unlike humans, do not participate in the tradition of eating in groups. This social activity has greatly shaped the way we have evolved as a species, and continues to have importance. Where other species chase their brethren from their food; we humans choose to form stronger bonds by breaking bread with our neighbors and friends. Sharing a meal is an intimate act, but it is also a primal need necessary for survival. Eating with a good group of friends fills your heart as well as your stomach. Warm fuzzy feelings for everyone.
Many organisms, unlike humans, do not participate in the tradition of eating in groups. This social activity has greatly shaped the way we have evolved as a species, and continues to have importance. Where other species chase their brethren from their food; we humans choose to form stronger bonds by breaking bread with our neighbors and friends. Sharing a meal is an intimate act, but it is also a primal need necessary for survival. Eating with a good group of friends fills your heart as well as your stomach. Warm fuzzy feelings for everyone.
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| Yummy om noms |
[ashley] music therapy and such
hypothetical music therapy center! i've always been fascinated with the effects music have on people emotionally, physically, spiritually, etc. and especially after doing more research on this topic, i've fallen in love with how this powerful tool can be used to help a range of people with a range of disabilities. music is already a huge passion of mine, so i know i'll have a blast with this from that aspect. but after watching videos and reading experiences of people with alzheimer's, autism, depression, etc. and how music can move them, i've found myself falling even more in love with this idea. it's one of those beautiful, goosebump-giving experiences and i'm stoked to work with it.
Hypotheticalish Branding (Phase #1)
I would like to brand a company/series of bass speaker cabinets that I dreamt up back in 2008. As a bass player, something that I've noticed as being absent in the bass stage presence Is a speaker that allows for a customizable sound and cutting edge look. This is something that is predominately only been found with electric/acoustic guitar players. These cabinets will be triangular and modular, much like the guitar company 3rd Power, who predominately take non-bass players into account. And with that I'll just leave this thing here that I made as a sophomore in high school...
App Design & Development Company
I'll be branding a dream of mine. I've always wanted to create my own design/geeky business, and I think mobile/web apps are the way to go. So I'll be designing a system for a mobile & web app "designopment" company that I actually hope to realize someday. So, instead of calling it a "hypothetical" brand, I'll be referring to it as speculative. Deal with it.
I want to create a brand that can encompass the emerging and cutting-edge technology that this company hopes to utilize.
I want to create a brand that can encompass the emerging and cutting-edge technology that this company hopes to utilize.
recordbar
it is my intention this semester to re-imagine the identity of the recordbar.
i think they're a stellar place with a lot of character and great concerts (trying the food is obviously my next step) but at the moment, their logo and visual language doesn't seem to fit their interior or their attitude anywhere near as well as they could. on the other hand, they had done a fine job of applying this look consistently throughout their well made website, which betrays a commitment to design that deserves better than their well defined but a-little-off-the-mark brand.
(wish me luck!)
i think they're a stellar place with a lot of character and great concerts (trying the food is obviously my next step) but at the moment, their logo and visual language doesn't seem to fit their interior or their attitude anywhere near as well as they could. on the other hand, they had done a fine job of applying this look consistently throughout their well made website, which betrays a commitment to design that deserves better than their well defined but a-little-off-the-mark brand.
(wish me luck!)
Eli Brumbaugh - Google Redesign
I would like to redesign Google and a few key products and services like Chrome, Play, +, and G-Mail that are closely associated with it. I might pair this down further.
I enjoy designing for the technology field which is a major focal point of where I want to head as a designer. I believe working on a redesign of Google's products would allow me to explore the two styles Google does not use like Skeumorphic utilized by competitor Apple, and Vector utilized by competitor Microsoft. Google is a hybrid style that I would like to explore new directions with and visually unify their wide range of products and services that reflect their idealogy of the clear and simple.
I enjoy designing for the technology field which is a major focal point of where I want to head as a designer. I believe working on a redesign of Google's products would allow me to explore the two styles Google does not use like Skeumorphic utilized by competitor Apple, and Vector utilized by competitor Microsoft. Google is a hybrid style that I would like to explore new directions with and visually unify their wide range of products and services that reflect their idealogy of the clear and simple.
[abby] BOULEVAAAAARD.
i want to rebrand boulevard, intending it to be an exercise in thinking experimentally about where beer/alcohol packaging is going in the future.
Erica Downing Rebranding phase 1
For my rebranding project I am going to be working with the city of Lake Lotawana. I have grown up in Lotawana for the majority of my life. In being a "lake rat" I feel that the Lakes identity is completely different from what the lake is. The look and feel of the logo, website, etc are very bland, cold, and boring. Lake Lotawana is a fun, lively, energetic, community based city. I am interested in seeing what I can develop that is outside of the box, not the typical stationery, newspaper, etc that my Lake generally supplies.
Thursday, August 23, 2012
Monday, August 13, 2012
Monday, March 26, 2012
one designer's logo/symbol/brandmark design process. please read the first few paragraphs—hopefully you'll recognize some familiar concepts. thanks to dmitiri for sharing.
Monday, March 5, 2012
[Ray] Phase 3-4 Final
Oasis Final Brand
The stone spirit lodge was the store I chose to re-brand for this project. After evaluating the store and all its components the mission statement was the first to go. The Spirit Stone Lodge bases their store mission around fostering relationships, and creating an environment for people of any age to come and find joy, with the help of others that are feeling or are in the same type of situation in their life's. The stone spirit lodge wasn't embodying the full effect of its name, so the decision to change the name from t.s.s.l to oasis was an easy one to make. By making this move the name of the center would be better known as a “spot” or “area” of calm and peace. The lodge has all the right attitude but none of the appeal. Keeping the in store ideals of peace and inner joy, and re rapping them all in a better package that would appeal to a wider range of clientele, would do the store justice and further its message. The essence of the new brand focuses on Spiritual Wholeness. The essence for each design however, varies slightly but still pertains to the primary essence of Spirituality. There were few options to chose from in this part of the process, the oasis whirlpool was the primary insertion for the mark. With the plan set, it was time to begin the brainstorming process. There were few options to chose from in this part of the process, the oasis whirlpool was the primary inspiration for the mark, and after a few hit and misses, a final mark was chosen. Playfully hinting at motion with the mark & reenforcing the overall idea with the oasis logo type which best lead to the idea of a single area, or “oasis.” The elements use various imagery that invoked a sense of peace accompanied by a light gradient of brand color that hinted at the idea of “awakening.” Postcards, for example are used for promotional use to keep customers up to date on up coming events. Business cards also make use of imagery on the back of each card, and small slivers of image used on either side of the front of the card to insure the back would be thoroughly examined. The business cards also make use of the tagline, Though the Logo Mark is not present, the tagline “Spiritual Awakening” is paired with the oasis Logotype to, once again enforce the awakening of peace in the spirit. The Spirit Awakening tagline itself is set in Acid, a primary typeface used for headers, taglines, and titles. This particular type was chosen for it thin, simplistic profile which offers a wide range of uses, not to mention it contrasts very well with the logotype and offers a sophisticated feeling to the brand as a whole. Given its slender frame it can also be used in a variety of different sizes which is good because, it is often paired with the logo which can be seen in very many different sizes. The secondary typeface used in correlation with Acid is Caecilia. Caecilia is used in body copy. Caecilia offers a nice contrast to acid and can be easily read at small points sizes. Here you can see the two typefaces at work together on the home page of the website. Both the primary and secondary types are at work providing information to customers in a clean and effective way. The color palette was chosen after carefully evaluating the best possible choices available, keeping the scheme bright and vibrant. The four final colors originally derived from the colors of the 7 chakra paths. Though after a better evaluation of the elements, 7 colors was a bit much and so that number was narrowed to 4. Together these separate elements combine to create the refreshed and updated graphic system that clearly presents the stores ideals and beliefs in a exciting and effective way.
The stone spirit lodge was the store I chose to re-brand for this project. After evaluating the store and all its components the mission statement was the first to go. The Spirit Stone Lodge bases their store mission around fostering relationships, and creating an environment for people of any age to come and find joy, with the help of others that are feeling or are in the same type of situation in their life's. The stone spirit lodge wasn't embodying the full effect of its name, so the decision to change the name from t.s.s.l to oasis was an easy one to make. By making this move the name of the center would be better known as a “spot” or “area” of calm and peace. The lodge has all the right attitude but none of the appeal. Keeping the in store ideals of peace and inner joy, and re rapping them all in a better package that would appeal to a wider range of clientele, would do the store justice and further its message. The essence of the new brand focuses on Spiritual Wholeness. The essence for each design however, varies slightly but still pertains to the primary essence of Spirituality. There were few options to chose from in this part of the process, the oasis whirlpool was the primary insertion for the mark. With the plan set, it was time to begin the brainstorming process. There were few options to chose from in this part of the process, the oasis whirlpool was the primary inspiration for the mark, and after a few hit and misses, a final mark was chosen. Playfully hinting at motion with the mark & reenforcing the overall idea with the oasis logo type which best lead to the idea of a single area, or “oasis.” The elements use various imagery that invoked a sense of peace accompanied by a light gradient of brand color that hinted at the idea of “awakening.” Postcards, for example are used for promotional use to keep customers up to date on up coming events. Business cards also make use of imagery on the back of each card, and small slivers of image used on either side of the front of the card to insure the back would be thoroughly examined. The business cards also make use of the tagline, Though the Logo Mark is not present, the tagline “Spiritual Awakening” is paired with the oasis Logotype to, once again enforce the awakening of peace in the spirit. The Spirit Awakening tagline itself is set in Acid, a primary typeface used for headers, taglines, and titles. This particular type was chosen for it thin, simplistic profile which offers a wide range of uses, not to mention it contrasts very well with the logotype and offers a sophisticated feeling to the brand as a whole. Given its slender frame it can also be used in a variety of different sizes which is good because, it is often paired with the logo which can be seen in very many different sizes. The secondary typeface used in correlation with Acid is Caecilia. Caecilia is used in body copy. Caecilia offers a nice contrast to acid and can be easily read at small points sizes. Here you can see the two typefaces at work together on the home page of the website. Both the primary and secondary types are at work providing information to customers in a clean and effective way. The color palette was chosen after carefully evaluating the best possible choices available, keeping the scheme bright and vibrant. The four final colors originally derived from the colors of the 7 chakra paths. Though after a better evaluation of the elements, 7 colors was a bit much and so that number was narrowed to 4. Together these separate elements combine to create the refreshed and updated graphic system that clearly presents the stores ideals and beliefs in a exciting and effective way.
Wednesday, December 14, 2011
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