Friday, December 6, 2013
[Khoder] Phase 4
The reason why I chose to rebrand Clint's comics is because of it's fun and interesting environment and all the creativity that is inside. Its a very exciting topic that is always changing and I wanted my rebrand to showcase all of these aspects. The bright colors and active type are meant to attract and bring in new and younger customers while keeping the old customers happy.
[DE SANDO] PHASE 4
The Kansas City Fringe Festival is more than just a festival for performance art + creative expression; we are an ever-growing creative family. We have continued to fulfill Kansas City’s need to: explore edgy art, experience new art genres, allow artists to explore their own art, as well as present live production at an affordable cost. The Kansas City Fringe Festival will continue to be a place where people can take chances, not only as an artist, but also as an audience member as long as you need us to help bring expressive freedom to the community. Kansas City's festival occurs yearly and is a packed 10 day adventure into various forms of art and expression including acts such as burlesque, puppetry, dance, fashion, music, theater, and much more.
the presentation.
the rebrand book.
the presentation.
the rebrand book.
[Selz] Phase 4
Waldo Pizza is an independent establishment that opened in KC in 1986. They provide great prices for big flavors and fast, friendly service catering to your needs. Waldo Pizza is known for their large variety of delicious drinks and their St. Louis style pizza. When you’re there it’s no doubt that their goal is to make sure the environment feels pleasantly, comfortable and that your dining experience is nothing but the best.
Whether you’re looking for a nice sit-down meal with friends and family, a quick bite to eat, or a laid back place to have a few drinks and a tasty snack—Waldo Pizza has the perfect atmosphere fit for everyone’s needs!
The primary red represents their expressive sense of humor and the loud personality that is the core of the company, the black represents the authentic food and people that make up the restaurant, and the white is the welcoming color that withholds the idea that anyone is welcome and there's always room for more—Thus, defining their overall warm, neighborly traits.
My mission was to re-establish Waldo Pizza’s identity and create a cohesive and modernized branding system. It was important to keep the voice and overall essence that already existed within Waldo Pizza. After understanding who they are and what they’re all about, it was my goal to elevate those characteristics (Expressive, welcoming, and authentic) into a more polished and sophisticated space.
[Taylor Hillestad] Phase 4 Final
Brochure
I chose to rebrand the Q Hotel & Spa in Westport. The reason I chose to rebrand a hotel was because I knew it would be an exciting challenge to take on since hotels have so many branding materials that need to represent the atmosphere of the hotel to make guests want to stay here. The branding materials really need to invite and convince them to share an experience here. Also, I believe the Q Hotel & Spa has so much potential, and I wanted to express it’s charismatic nature within it’s branding that was not represented in it’s original branding materials which were all about being “green” and "eco-friendly."
At the Q, you realize this is a hidden treasure within Kansas City. It has a nice warm and contemporary vibe with its decor. I was really inspired by the patterns and colors that are within this boutique hotel. I wanted my branding to bring out the attributes of this hotel which are: vibrant, charismatic, independent, central, and satisfying.
The logo that I designed embraces the abstract contemporary designs within the hotel decor and also symbolizes how the Q is central within the vibrant Kansas City.
Brand Book
Thursday, December 5, 2013
[Cobos] Phase 4
Screen Tee Gallery is a store that creates, sells, and showcases the creations of local artists. Whether or not they have experience, Screen Tee creates a product unique to each customers specifications. They have streamlined their system to work best for small businesses and entrepreneurs to gain access to these opportunities at a lower investment scale. No matter what, they want the customer to be happy with their creation and feel comfortable within the store.
My approach on the design for this company was all about the individual. The logo itself represents how any person can create a shirt that's good enough to be put in a frame and appreciated. Using elements of the logo, I then developed an entire platform of assets to further stand for the brand and individual. I'm happy with my outcome with this brand and I really think I covered what I wanted with it as well.
[KIM HUYNH] PHASE IV FINAL
GENGHIS KHAN is a mongolian grill and Chinese cuisine in Kansas City. In addition to dining in or take out, there is an all-you-can-eat buffet. We also accommodate to special dietary needs (such as gluten free) as well. Locally owned since 1995, the restaurant is located off 39th and Bell Street.
Our mission is to establish a warm and welcoming environment for everyone to join. A social gathering place for friends and family to come and get together. To provide a service that will make your meal and your time here more enjoyable.
We are about having good times and hospitality come together. Our belief is to express goodwill and kindness. Our attributes portray being cultural, warm & welcoming, and to bring about a slight sense of sophistication into the environment.
Thursday, November 21, 2013
Monday, November 18, 2013
Wednesday, November 13, 2013
Friday, November 8, 2013
Wednesday, November 6, 2013
Sam Small: Phase 3
This project so far has truly taught me how much goes into the identity and branding of a company or business. It takes quite a bit of research and I've learned what to do and what not to do. That being said, I feel like my overall logo mark is successful and truly represents the Bunker as a whole much better than their current branding. I took an approach of protection from mainstream fashion or the norm while drawing heavily influence from military as well as contemporary style. There is room for improvement and already things I want to work with more that have come to mind, but I'm excited for the final results.
Zacree Cobos: Part III
Once I got the logo put together, it was a lot easier for me to understand what feel I was trying to reach. The idea is that whatever shirt* the customer creates with their own style and personal touch*; is great enough to be framed* and appreciated. The colors I used were to reflect on the fresh and unique direction I was trying to go towards during the beginning, I feel like teal was always a more unique color. The fingerprint started becoming the main visual asset and the focus around what makes the product truly theres. The tags have blanks for the customer to put their name and fingerprint to make their shirt personally authenticated. After the customer gets their shirt and customizes their tag, they then can take a picture behind the iconic frame. They will then be part of the stores growing collection, and be displayed for every new customer.
Tuesday, November 5, 2013
Saturday, October 12, 2013
Thursday, October 10, 2013
[ Wendy ] Midterm Assessment
I'm really enjoying the class overall. It's exciting working on a topic that really suits me and being able to talk with Melaney at Subterranean is very helpful. It fits me, but I think it will definitely push me and challenge me. Branding isn't something that particularly excites me. I am having a bit of a struggle getting concepts off the ground since the space is much more about the ideas rather than the form. So I'm just trying to relearn my design process by thinking simply and having fun (and asking myself what J. Gray would make me do). I'm optimistic though—I think it'll be a huge addition to my portfolio.
[Andra] Self Assessment
So far this class has been exciting and I am really looking forward to phase three of the project. I feel that up to this point my work has kind of been all over the place because I was struggling to find a few concepts to narrow in on. But now I like the directions that I'm exploring and having fun. Something that I think has been both my strength and weakness is that I am always open to looking for new ideas and paths to wonder down. It helps when I am trying to find some aspect about comics that I really want to push but also makes me take a few steps back in my process each time. Branding is something that I am really interested in pursuing after school so I want to make sure that I take my time with this class and get it right.
[Anna De Sando] midterm self-reflection.
Re-branding/branding is a totally different field of design than I'm semi-comfortable with. I've been struggling a lot mentally with the further developing of ideas. I think I know verbally + example wise of how/where I want to continue to go, but the actual creating + visually developing is what I am really struggle at. I have definitely been moving at a slower than recommended pace but I am pretty confident that I should be able to swing back into where I need to be soon. I think that I also need to try to really delve more into the visuals of the Fringe Festival, examples of the acts that the other festivals are doing. Even though my classmates keep making comments about how my logos have and have not been representing the event, most of them too have never been to the festival. So, I need to get better informed to figure out when their feedback and comments is helping and when it's hindering. But overall I am definitely in a much better place than I could have been a week or two ago.
Wednesday, October 9, 2013
Tuesday, October 8, 2013
Monday, September 23, 2013
Wednesday, September 11, 2013
[Ian O'Saben] Phase One: Research + Strategy
Screenland is already doing some things correctly and with this presentation I'll show you what they can do better.
This presentation is primarilly animation/video so it's not going to really show up on scribd... I'm currently looking for alternative sources to host it.
[collin p mooney] phase 1: research & strategy
Rail Side Benchers PDF
Here is my presentation for the morning. my "rebrandish" for Rail side benchers
Here is my presentation for the morning. my "rebrandish" for Rail side benchers
[Jesse Selz] Phase 1: Research and Strategy
Tuesday, September 10, 2013
Saturday, August 31, 2013
Friday, June 28, 2013
Monday, April 29, 2013
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