This project so far has truly taught me how much goes into the identity and branding of a company or business. It takes quite a bit of research and I've learned what to do and what not to do. That being said, I feel like my overall logo mark is successful and truly represents the Bunker as a whole much better than their current branding. I took an approach of protection from mainstream fashion or the norm while drawing heavily influence from military as well as contemporary style. There is room for improvement and already things I want to work with more that have come to mind, but I'm excited for the final results.
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