[ Wendy ] Midterm Assessment

I'm really enjoying the class overall. It's exciting working on a topic that really suits me and being able to talk with Melaney at Subterranean is very helpful. It fits me, but I think it will definitely push me and challenge me. Branding isn't something that particularly excites me. I am having a bit of a struggle getting concepts off the ground since the space is much more about the ideas rather than the form. So I'm just trying to relearn my design process by thinking simply and having fun (and asking myself what J. Gray would make me do). I'm optimistic though—I think it'll be a huge addition to my portfolio.