Like Marlin out of Water - Brand New

Like Marlin out of Water - Brand New

[Kelsey] Phase 3 Final

Creating a unified collection of touchpoints turned out to be a tougher process that I originally expected it to be. This proved to be especially true since after phase 2, the brand style continued to morph and evolve as the touchpoints were being made. That being said:

The application of the brand elements to the touch-points was most successful when I remembered NOT to put everything onto one artifact. There is a variety of elements for a reason, which is both for the sake of cohesion as well as the opportunity to have variety within the rules of the brand.

Touch Points With Notes

[Loren] Phase 3

[Loren] Phase 3

The objective of KCI’s identity is to create an image the expresses Kansas City’s innovation and it’s premier location using a bold and refined aesthetic. The identity’s attributes include vibrant, progressive, and reflective of the midwestern city. The following is a series of touchpoints that expressive these key attributes.

[karen] phase3

These are the touchpoints for 405 Peak, it’s objective convey an essence of modernity and a fresh approach to the act of wine tasting. The identity will speak to a younger audience with a credible, modern, friendly and fun attitude.

The inclusion of the user such as in the business card and the coaster reference the friendly attitude and the casual environment. As well as the inclusion of the color orange to make the overall feel more energetic and fun. There still work needed to be done.

Karen[Phase3]

Janna (Phase 3)

Simpatico believes in creating a personal and pleasant experience for their customers. This brand inspires to be elegant and pleasant. Through designing, simplicity was better. I thought that this was appropriate to my attributes. I also want to design elements that would create a personal touch for my audience. Like the receipt envelope and customized packaging. Janna (Phase3)

Taylor [Phase 3]

 Pot Pie is a Kansas City local establishment located in Westport Neighborhood. It has a very comfortable atmosphere to spend time in. This could due to it's intimate size of a restaurant, but also due to the brand elements that have now been re-branded for. The brand colors are warm and rustic to fit it's brand attributes earlier established for them. The type treatment represents nostalgia, along

with elegance by contrasting the two typefaces : Univers and Dalliance.
When Using imagery within the brand it's also contrasted with with the colors that are used within the photo, or with the wood grain pattern that you see throughout. By using the woodgrain it really brought the idea of rustic to a new light. Dirty doesn't always equal rustic, it can equal a rich warm toned wood too.

Tpruitt Potpie Phase3

[Joseph] phase 3

[Joseph] Phase 3 Final

As a reminder, my brand attributes were to invoke a sense of energy, versatility, and have a minimalistic contemporary feel. 

With this system, The logotype and brand mark are one. The blocks may be placed speratically throughout any composition. 

The color gives energy to the mark, while the composition is every moving and shifting in various compositions. 

business letter

website

sign

[Ian] Phase 3

"KCTV believes sensationalism in news reporting today sways the opinions of viewers. In response to this, KCTV is committing itself to fact reporting. We want to bring the facts on the topics that affect and interest our viewers to help them make informed opinions and decisions in their lives."

This presentation(at the bottom of this post) showcases all of the touch points I created for my KCTV rebrand. They highly exemplify the attributes of:

trustworthy, neutral, forward, concise, and energized

This project rejects what the "norms" of a news station are or should be, in search for a new station that is simply a vehicle for the news, not a show within itself.

[Ian] Phase 3

[Vi] Phase 3

Touch points took our second phase and applied it to things the company would use. My brand mark and logo type became a combination of two of the directions. The script brand mark speaks to the elegant and sophistication of the brand while the minimalistic logo type speaks to its contemporary side of the company. Through the touchpoints, I explored stationary, cards, environmental graphics, and so forth. I also made a booklet look book because it is appropriate for the company. Since many of their products are visual, the look book enables the customers to see what products they have in store as well as florals that are in season. Since things change around companies that goes by season, the look book enables them to change it up every month or so to promote their store. There is also a lot of white space to the designs because it speaks sophistication and elegance with the cropped off brand mark as well as minimal type.

Trapp&Co Touchpoints

[Bethany] Phase 3

Each element included in (a) and (b) touch-points attempts to emphasize the energetic quality of the crossroads district through the use of angles and pattern. These elements are broken apart and referenced across materials to show the self-expressive aspect while the consistency of the shapes and vibrant colors bring the community together. These are continued onto materials that would be encountered or used by residents of the Crossroads such as environmental graphics, community photography and complimentary memorabilia like a t-shirt or coffee cup.

[Bethany] Phase 3

[Brandon Lyon] Phase 3

In Phase 3 I explored the KCP&L companies relationship to the community through both content and form. The birds have expanded to include a wide variety of shapes and sizes, and through the grouping of clusters, these birds help communicate not only discussion and community, but families and sub-groups as well. The image treatment has tightened up as well, relying on the 3 main colors: gray, teal, and gold to create a sense of cohesion and legibility among typefaces. Minion Pro has also been adopted for the content for it's great variation in the family and it's formal relationship to thicks and thins, sharp and round.  The pattern of the birds on the power lines has also become a bit more scarce. In this way the brand doesn't feel near as repetitive, and it puts a bit more of the spotlight on the logotype and tag line. The grid has returned as well, influencing the layouts for my notification, invoice, and website, bringing back that sense of credibility and pride for the customer. The previous touch points had character but lacked refinement. The imagery is my main focus in the latest touch points, playing up the sense of heights, and putting the viewer right there alongside lineman at work. Hopefully this creates a better relationship and understanding of the Kansas City communities hard working electricians that keep their lights on.

KCPL Presentation