A progressive study on brand & logo simplification by Graham Smith.

expanded business cards

Harvard Standards Manual

project four is ready for a look here.

thanks jessica...

...and swisscom! check the process video here and this one too.

infinite growth—pioneer, a dupont company.

try your luck at the branding number quiz...as given by the folks @issue.

where the brand and audience meet—here.

phase2 presentation

special emphasis should be placed on crafting a professional-level, verbal and visual presentation. please do the following:

1. change narrative voice—if necessary, remove yourself. example: "the goal of this organization's visual identity is/was to… " and not "our identity's goal…"
2. include design objective/problem statement
3. rework vision, mission, attributes if necessary
4. you may include any info, visuals, research, or development in addition to the required content on the project sheet
5. present three (3) quality concepts—propose one of them
6. explain how your design decisions relate to the objectives and/or attributes
7. practice delivering your presentation—this is really a persuasive experience
8. use the same file naming convention and format as in phase 1
9. verify that your files have been copied
10. 11 × 17" digital color print of proposed solution

icons as pattern. ffffound.

these are brand touchpoints concepts...

not the identity "applications" that you'll include in the phase 2 presentation. designed by tyler n thompson? ffffound.

from alicia's presentation—including notes. an example of identity expressed and presented as a system of elements.

where alicia ended: phase 3

rosas_presentation3

this is her phase three presentation

Branding Terms

graphic elements: part of recent identity from COOEE, a design firm in amsterdam NL. take a closer look. yes—it's an identity system: color, type, flexible mark/logo, etc. all governed by rules. note how the "logotype" is pretty normal...it's just, uh...type. thanks for the find dustin!

ffffound and designed by vsa in chicago. contrast at play here.

what's in a name? ally can be defined as "one in helpful association with another; partner." intrigued? here is more—take a look. think about how would you define the "brand attributes" of this organization?

some interesting posts regarding color and branding on the www and other is here at the colorlover.

problem statement = design objectives

a problem statement or design objective might read something like this: "the goal of the visual identify is to convey these ideas...speak in this voice...reach this audience through...embody these attributes...address these needs...etc., etc." it's a couple of sentences worth of telling me what your design will do and what charactersitics it will have.

something in a name

the essence of the naming process as taken from pages 122 and 123 of designing brand identity:

STRUCTURE

examine brand goals—and the problem statement (aka: design objectives—what characteristics your design will have)

evaluate competitor names

GENERATION

create numerous names

organize and categorize into themes

explore variations/iterations on a theme

look at hybrids (not cars)

be prolific

SCREEN

search online for existing names/domains

TEST CONTEXT

say the name

imagine leaving a voicemail

put it on a business card

put it on an ad

check language and cultural connotations

project 1 deliverables

please make a folder for your project and name it as yourlastname_phase1 (example: kidwell_phase1). please have your folder ready to transfer first of class tomorrow and include:

1. your keynote presentation
2. fonts used in your keynote presentation
3. pdf of your keynote presentation including notes