special emphasis should be placed on crafting a professional-level, verbal and visual presentation. please do the following:
- change narrative voice—if necessary, remove yourself. example: "the goal of this organization's visual identity is/was to… " and not "our identity's goal…"
- include design objective/problem statement
- rework vision, mission, attributes if necessary
- you may include any info, visuals, research, or development in addition to the required content on the project sheet
- present three (3) quality concepts—propose one of them
- explain how your design decisions relate to the objectives and/or attributes
- practice delivering your presentation—this is really a persuasive experience
- use the same file naming convention and format as in phase 1
- verify that your files have been copied
- 11 × 17" digital color print of proposed solution
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