where alicia ended: phase 3

rosas_presentation3

this is her phase three presentation

Branding Terms

graphic elements: part of recent identity from COOEE, a design firm in amsterdam NL. take a closer look. yes—it's an identity system: color, type, flexible mark/logo, etc. all governed by rules. note how the "logotype" is pretty normal...it's just, uh...type. thanks for the find dustin!

ffffound and designed by vsa in chicago. contrast at play here.

what's in a name? ally can be defined as "one in helpful association with another; partner." intrigued? here is more—take a look. think about how would you define the "brand attributes" of this organization?

some interesting posts regarding color and branding on the www and other is here at the colorlover.

problem statement = design objectives

a problem statement or design objective might read something like this: "the goal of the visual identify is to convey these ideas...speak in this voice...reach this audience through...embody these attributes...address these needs...etc., etc." it's a couple of sentences worth of telling me what your design will do and what charactersitics it will have.

something in a name

the essence of the naming process as taken from pages 122 and 123 of designing brand identity:

STRUCTURE

examine brand goals—and the problem statement (aka: design objectives—what characteristics your design will have)

evaluate competitor names

GENERATION

create numerous names

organize and categorize into themes

explore variations/iterations on a theme

look at hybrids (not cars)

be prolific

SCREEN

search online for existing names/domains

TEST CONTEXT

say the name

imagine leaving a voicemail

put it on a business card

put it on an ad

check language and cultural connotations

project 1 deliverables

please make a folder for your project and name it as yourlastname_phase1 (example: kidwell_phase1). please have your folder ready to transfer first of class tomorrow and include:

1. your keynote presentation
2. fonts used in your keynote presentation
3. pdf of your keynote presentation including notes

a brand brief schematic is due with your next presentation (either wednesday or friday depending on your section)—and also the final presentation. here's a look at the required information.

it's fun...they reference the past to create something(s) new. look here!

reference an era...please don't re-create it!

Raymond (shell logo) Loewy standing on one of his designs, the Pennsylvania Railroad's S1 steam locomotive. (from wikipedia)

What Value Proposition Means: A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. here's the source.

design systems

In this course, students will develop a broad overview of complex design problems from practical and theoretical perspectives. Course content will focus on larger scale communications programs involving identity and branding systems in several media, including print, web, environmental signage, exhibitions, and packaging. The projects stimulate inquiry from the student’s unique personal interests and allow exploration of various concept development strategies. Scheduled meetings include lectures, demonstrations, and discussions of contemporary design work. Students should consider the course and all its activities as a collective set of parts with which to build insight. View and download the course syllabus here.

1940s Vintage DEKALB SEED CORN Die-Cut Winged Ear Sign

more about target—brand and company—is here in the investor info section of their web site.

the skype™ brand book can be found here at their site. the book is actually in 2 parts: one is more usage; two is spirit/intent.

a card designed by laurie demARTino of demartino design (aka: studio d).

hello mrs eaves! does anyone understand why this design firm uses this form for its business card?