infinite growth—pioneer, a dupont company.
skip to main |
skip to sidebar
desn 405
this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.
required text (above)
assignments
design systems resources
the w w w
Labels
- information (64)
- phase 1 final (43)
- phase 2 (24)
- phase 2 final (41)
- phase 3 final (44)
- phase1 (7)
- phase3 (14)
2 comments:
maybe because i'm biased (my dad works for dupont), but i would expect more from a company as large and powerful as dupont. this site as well as dupont's core site... stinks.
it's a bit texty and doesn't really emphasize the values/benefits of the product. liking the symbolism of the symbol...but like many things, could be improved.
Post a Comment