"trial applications" demonstrate the effectiveness and the ability of an identity (concept) to work across business lines and markets. a typical list might include business card, homepage, an advertisement, brochure, billboard, or something fun like a t-shirt.
potential applications—remember that you need to show 5–6 in your keynote presentation for phase 2.
1. business suite: letterhead/envelope/business card
2. screen-based: site/phone/video/TV
3. environmental: signage/packaging/vehicle/wearable
2 comments:
This Sandwich Shop identity is kind of fun.
yum. i'm looking for the "swiss" cheese.
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