logo (aka: symbol, or brandmark) and logotype concept development for martha stewart. view the rebranding story at the agia web site.
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desn 405
this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.
required text (above)
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design systems resources
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Blog Archive
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2009
(31)
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September
(14)
- test your concept
- logo (aka: symbol, or brandmark) and logotype conc...
- wait! there's more: perhaps "fun" to play, but app...
- VSA is developing an identity (aka: brand?) to sup...
- i'm not sure what the origin of the "string on the...
- from printmag.com
- look and see
- honda
- a reminder
- who and what?
- dull marketing terms?
- north by northwest?
- still more about shell
- simply stated
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September
(14)
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