test your concept

"trial applications" demonstrate the effectiveness and the ability of an identity (concept) to work across business lines and markets. a typical list might include business card, homepage, an advertisement, brochure, billboard, or something fun like a t-shirt.

potential applications—remember that you need to show 5–6 in your keynote presentation for phase 2.

1. business suite: letterhead/envelope/business card

2. screen-based: site/phone/video/TV

3. environmental: signage/packaging/vehicle/wearable

logo (aka: symbol, or brandmark) and logotype concept development for martha stewart. view the rebranding story at the agia web site.

wait! there's more: perhaps "fun" to play, but approach this with caution.

VSA is developing an identity (aka: brand?) to support an effort in securing the 2016 summer olympics—an interesting strategy.

i'm not sure what the origin of the "string on the finger" as means to remember is. i do think it would be difficult to achieve this by yourself—tying the bow i mean.

please remember:

1. to save your presentation to my drop box on CAS prior to our class meeting. there is no need to make a paper copy of the presentation.

2. you will be presenting from your own machine—so come prepared with an adapter, our your presentation loaded on a classmate's computer.

3. you will have 15 minutes for the presentation including feedback/commentary from me and classmates.

"break-a-leg!"

from printmag.com

interesting nuggets from steven heller can be viewed here.

look and see

guess "who's" branding this semester: laura is lighter than air for fun; josh E is lightly on the railroading; gentry is forming a magical organization; kaufman is harnessing sol; veronca is advancing in science; adam is flying suits; genia is making it easier for you to escape; matt is skating—again; kyle is phoning in an information service; s wong is interested in paying with cards culture; nik is working on the the city formerly know as baldwin • morgan is interested in mouse houses; corie is about red mountains; ramzy is calming xenophobia; josh L is weather or not; ian is about the green cheese frontier; cassie king, cassie king is teaching the future to save; jessica is the helping the future create; meredith is natural about earth science; blake is interested in soul(s); ryan is making waves in the prairie; logan is abandoning cars; michael may is selling peace; alicia is interested in the right job.

honda

the brand essence="honda shapes the world on wheels." at least they thought so then.

a reminder

i have a great deal of compassion for the time demands of a full-time graphic design student. i have scheduled many of our class hours as "work-in-studio." the goal being to mitigate problems, minimize the after-class time impact, and also provide timely feedback for your work in-progess. this time is not given as "free" or open to whatever/whenever—it is a time to research, design, engage in discussion and criticism relating to the current design project.

the course syllabus states: "you are expected to manage your time properly, and are required to be actively working on this class during studio time." concealing work not related to this class is disappointing and conflicts with the stated policy. i view this activity as a lack of integrity—similar to cheating— and also a disregard for graphic design program policies.

sleeping in class is also not permitted.

violating the policy will result (at minimum) in prompt removal from class and a recorded absence for the day.

my availability outside of class and designated "office hours" is limited. questions regarding project objectives, deliverables, due dates should be addressed during class/office hours. i am also available by pre-arranged "appointment" if necessary—not the night before a final review or critique. i will not critique work—as a rule—via email/blog.

do not mistake my casual nature as either a lack of passion for the graphic design profession or interest in your design education.

elephants remember?

who and what?

laura b: recreational balloon travel

josh e: mass transit (light rail)

greg g: magician professional organization

dull marketing terms?

to clarify: the phase one presentation (the project you're currently working on) should be engaging visually—designed! strive to embody the essence of your hypothetical organization in clear, practical terms while making it an interesting (persuasive) experience. also look at including a context for your organization by trying to visually answer the question: "why does it need to exist?"

north by northwest?

The United Nations (UN) is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and the achieving of world peace. The UN was founded in 1945 after World War II to replace the League of Nations, to stop wars between countries, and to provide a platform for dialogue. It contains multiple subsidiary organizations to carry out its missions.

still more about shell

shell oil is a sponsor of this racing venture along with a major italian sports car company. done properly, co-branding provides both brands the opportunity reinforce/compliment each other.

simply stated

check out the vision this emblem represents.