it's fun...they reference the past to create something(s) new. look here!

reference an era...please don't re-create it!

Raymond (shell logo) Loewy standing on one of his designs, the Pennsylvania Railroad's S1 steam locomotive. (from wikipedia)

What Value Proposition Means: A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. here's the source.

design systems

In this course, students will develop a broad overview of complex design problems from practical and theoretical perspectives. Course content will focus on larger scale communications programs involving identity and branding systems in several media, including print, web, environmental signage, exhibitions, and packaging. The projects stimulate inquiry from the student’s unique personal interests and allow exploration of various concept development strategies. Scheduled meetings include lectures, demonstrations, and discussions of contemporary design work. Students should consider the course and all its activities as a collective set of parts with which to build insight. View and download the course syllabus here.

1940s Vintage DEKALB SEED CORN Die-Cut Winged Ear Sign

more about target—brand and company—is here in the investor info section of their web site.

the skype™ brand book can be found here at their site. the book is actually in 2 parts: one is more usage; two is spirit/intent.

a card designed by laurie demARTino of demartino design (aka: studio d).

hello mrs eaves! does anyone understand why this design firm uses this form for its business card?

time for some brand sounds from sound brands. anyway if you haven't or don't know how—try downloading the free audacity for your sound capturing journey. yes there's a story to come about the speaker image.

"Sometimes there is no need to be either clever or original."

this quote is attributed to ivan chermayeff. my interpretation: depending on the design problem's context, it's really OK to be clear, considered and "practical."

boo! whata say about branding a holiday that celebrates those dead people in our lives. see.

the new abbey road (yes, that abbey road) identity. is it looking a bit swiss? numerous extra points if you can find any better images and/or information regarding the redesign.

blogged business cards—look.

the card—a touchpoint that your audience actually touches. consider it the smallest carrier of your brand's most important attributes. it's viewed, digested and hopefully cherished—and not kept in a rolodex, because it doesn't belong in a rolodex. this image is from.

inspired to refine or revise your brand mark? check out some of these that use negative space effectively.

A sound trademark is a non-conventional trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. hear the bell.

the presentation form for phase 2 will be as before—approximately 10 minutes for presentation with an additional 5 for commentary. refer to the project sheet for the required deliverables.

please create a folder that contains a keynote file (with fonts) and also a pdf (with notes). thoughtfully name the folder and copy it to the CAS server with care.

yes—it's the city of melbourne (in australia) rebranded! a flexible identity? take a look at this visual synopsis and judge the results.