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Wednesday, September 3, 2014

http://blog.8faces.com/post/96534453416/bike-badges-collecting-these-would-be-a-great

posted from Bloggeroid

Posted by Kidwell at 63-11 at 9/03/2014 07:30:00 AM

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desn 405

this space supports a senior-level course within the very awesome graphic design program at the kansas city art institute. view our complete course syllabus.
Rebranding is the creation of a new name, terms, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors—says the wiki.

required text (above)

  • view description on amazon

assignments

  • project 1: research & strategy
  • project 2: identity
  • project 3: touchpoints
  • project 4: managing

design systems resources

  • some brand book examples
  • branding terms presentation
  • brand schematic requirements
  • some branding terms defined
  • 3T rebrand by RMCAD

the w w w

  • identity designed
  • wolff olins
  • interbrand
  • allan peters
  • louise fili
  • design observer
  • @ issue
  • color and branding
  • c s a design
  • brand new
  • VSA partners
  • 3T site
  • idsgn
  • branding strategy insider
  • herman miller
  • logos thru the ages
  • landor

Labels

  • information (64)
  • phase 1 final (43)
  • phase 2 (24)
  • phase 2 final (41)
  • phase 3 final (44)
  • phase1 (7)
  • phase3 (14)

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      • http://guity-novin.blogspot.ca/2012/03/chapter-...
      • Touchpoint...
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      • [brewer] kcfec phase 1
      • [bri] mugs up
      • [Beckley] Oklahoma Joe's - Phase 1
      • [Huff] Proposed Rebrand of Hope House
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      • [morgan] phase 1
      • [nick] garmin, phase 1
      • [tessa] tivoli, phase 1
      • [hand] aquarius, phase 1
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      • for phase 2...identity
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