check IT.
Thursday, November 21, 2013
Monday, November 18, 2013
Wednesday, November 13, 2013
Friday, November 8, 2013
Wednesday, November 6, 2013
Sam Small: Phase 3
This project so far has truly taught me how much goes into the identity and branding of a company or business. It takes quite a bit of research and I've learned what to do and what not to do. That being said, I feel like my overall logo mark is successful and truly represents the Bunker as a whole much better than their current branding. I took an approach of protection from mainstream fashion or the norm while drawing heavily influence from military as well as contemporary style. There is room for improvement and already things I want to work with more that have come to mind, but I'm excited for the final results.
Zacree Cobos: Part III
Once I got the logo put together, it was a lot easier for me to understand what feel I was trying to reach. The idea is that whatever shirt* the customer creates with their own style and personal touch*; is great enough to be framed* and appreciated. The colors I used were to reflect on the fresh and unique direction I was trying to go towards during the beginning, I feel like teal was always a more unique color. The fingerprint started becoming the main visual asset and the focus around what makes the product truly theres. The tags have blanks for the customer to put their name and fingerprint to make their shirt personally authenticated. After the customer gets their shirt and customizes their tag, they then can take a picture behind the iconic frame. They will then be part of the stores growing collection, and be displayed for every new customer.
Tuesday, November 5, 2013
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