For my rebranding I decided to do Scandia Down, Europeans Fine Linens& Collections. I wanted to "refresh" this brand to because I feel like that it is a bit dated. Rather than just making it more modern and cleaner. I plan to try through visual communication get the trust of the audience. There is a reason why people tend to buy collections from Crate& Barrel, because they trust the style and quality of the product. I want to pursue this attitude towards Scandia Down. Like "refreshing" the logo so it doesn't seem so dated. Even the advertisement that they do I want to include them on the Johnson County Magazine or put them on Design Sponge, so they reach out more to a broad audience than what they are doing now. I hope to achieve a more sophisticated as well as organized look for this local brand.
Sandia Down Presentation 2
