it's fun...they reference the past to create something(s) new. look here!

reference an era...please don't re-create it!

Raymond (shell logo) Loewy standing on one of his designs, the Pennsylvania Railroad's S1 steam locomotive. (from wikipedia)

What Value Proposition Means: A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. here's the source.

design systems

In this course, students will develop a broad overview of complex design problems from practical and theoretical perspectives. Course content will focus on larger scale communications programs involving identity and branding systems in several media, including print, web, environmental signage, exhibitions, and packaging. The projects stimulate inquiry from the student’s unique personal interests and allow exploration of various concept development strategies. Scheduled meetings include lectures, demonstrations, and discussions of contemporary design work. Students should consider the course and all its activities as a collective set of parts with which to build insight. View and download the course syllabus here.